Brand Voice — PDG+all access
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Intro
About
Press
I'm in.
Home
Let's do this.
Branding Development
Start My Marketing Plan
Build My Website
What's My Marketing Budget?
Change Order Request
Creative Menu
Brand Voice
Service Cancelation
Brand Voice Development
Name
*
First Name
Last Name
Email
*
Company/Organization Name
*
Brand Tone
*
The tone is the overall initial emotion that someone feels when they interact with your brand. Different Audiences will feel different things when they see your logo, photos, colors, textures, and anything else associated with your brand. In order to set the right tone, we need to know who our audience is. What do you offer?
Product
Service
Ideas
What is the nature of what you offer?
*
Describe Your Primary User
*
Male
Female
Both
Age Group
*
Education
*
Income
*
Profession
*
Region
*
Values
*
Interests
*
Anything specific about your audience
*
What is your brand tone?
*
Check all that apply
Adventurous
Nostalgic
Compassionate
High-End
Cutting-Edge
Family-friendly
Efficient
Established
Antiquity
Conversational
Personal
Educational
Genuine
Trustworthy
High-Energy
Power
Elegance
Spiritual
What emotion do you want your primary user to feel when they see your brand?
*
(Choose all that apply)
Wonder
Sympathy
Nostalgia
Fun
Purpose
Safety
Curiosity
Confidence
Anticipation
Warm
Intimacy
Friendly
Brand Character
*
When discovering a brand voice it’s important to develop a character that speaks to your audience. Characters do not have to be like us to resonate with us. We gravitate to characters in story with values and character traits we find admirable, not because we share interests or personalities. Different actors can play the same character because that character has a life of his or her own. While nuances can vary, the values and traits of that character are set and that is what attracts us to them. What characters in Pop-Culture does your audience most relate to?
What historical figures does your audience most revere?
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What traits do these people exhibit that they find admirable?
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Risky
Loyal
Honest
Brave
Independent
Clever
Innocent
Steadfast
Sarcastic
Kind
Leadership
Ambitious
Carefree
Whitty
Thoughtful
Other
What characters in Pop-Culture does your audience not relate to?
What historical figures do your audience most revile?
What traits do these people exhibit that they find deplorable?
*
Reckless
Subservient
Stubborn
Cavalier
Selfish
Deceitful
Naive
Outdated
Mean-Spirited
Holier-Than-Thou
Arrogant
Power-Hungry
Thoughtless
Cruel
Nosey
Other
Based on the preceding traits that your audience finds admirable and deplorable, what one character, either real or fictional, best speaks to your audience?
*
Thank you!
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